All About Visual Aspect of Cinema

Saturday, April 29, 2017

Panel on Cinematography 9 AM – 11 AM

Networking Luncheon 11:30 AM – 12:30 PM 

Doors Open at 8:30 AM

Thanks to our sponsors, this event is FREE to attend, but RSVP is mandatory.

Please register here.


The 2017 panel will explore the impact of the technological revolution on moving images and the ways movies are made today. What are the best practices in approaching the visual aspect of the project? How does the DP prepare to channel the director’s vision? Which camera fits your specific project? What should you  look for when making your choice? The panelists will offer insight, trade tips and specific advice about the workflow and gear that can be tremendously helpful for indie filmmakers. Learn from experts how the right combination of talent, equipment and tech wizardry advances visual storytelling and enriches our viewing pleasure.


Panelists include:

Svetlana Cvetko     Cinematographer                     

Svetlana is an award-winning cinematographer whose films have premiered in Cannes, Sundance and SXSW. Her documentary credits include: Oscar winner Inside Job, best documentary (2011); Sony Pictures Classics Inequality For All, Special Jury Prize, Sundance Film Festival (2013); RadiusTWC Red Army, Official Premiere Screening, Cannes (2014); Sony Pictures Classics Oscar nominee Facing Fear, Best Doc Short Subject (2014); Pivot Enlighten Us, Tribeca (2016) CNN Films.

Svetlana’s early career began in fashion and editorial photography, and in keeping with this tradition, she manages to bring a polished sense of style to even the most serious of documentary subjects.

To read more about Svetlana please visit her website.


Joachim Zell     VP Technology EFIlm /Deluxe                  

Joachim created and supported production and post-production tools and designed end to end workflows throughout his career in Frankfurt, Germany, London, England and Hollywood, California. He currently serves as VP of Imaging Science and Technical Director at EFILM/DeLuxe, where he started the EC3 Onset and near set dailies division. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank and, before that, Marketing Manager/Americas at Grass Valley Thomson where he supported the release of the Spirit 4K film scanner and telecine.

He served on the ASC Technology committee that defined the ASC CDL standard, and in 2017, he was appointed Vice Chair of ACES, the Academy’s Color Encoding System. Joachim continues to devote particular attention to expanded imaging developments such as 4K and UHDTV, high dynamic range and high frame rate, and wide-gamut color, and to their impact on production, post production, and media-delivery workflows. He holds a Master’s Degree in Film and Television Engineering and 4x imaging processing patents.


Stephan Ukas-Bradley     Director of Strategic Business Development and Technical Marketing ARRI, Inc.

Stephan is the director of strategic business development and technical marketing at ARRI, Inc. This newly created position allows Ukas-Bradley to further expand relationships with business, technology and creative decision makers, engage and support technology partners, in addition to coordinating efforts with ARRI’s R&D and business units in Munich, Germany.

He started his professional career at Arnold & Richter Cine Technik in 1988 as an apprentice, working in the camera service department before transferring to the U.S. in 1994. He has performed a variety of roles including supervising camera service, supporting the launch of the ARRILASER and ARRISCAN products, along with the development of the ARRIFLEX D-21 digital camera.

In 2005, he joined the camera sales team and was instrumental in the launch and industry adoption of the ALEXA camera. Earlier this year, he was honored with the prestigious ARRI Lion Award in recognition of his substantial contributions over his career at the company. Ukas-Bradley is an associate member of the American Society of Cinematographers. 

To read more about Stephan please visit this website.



Carolyn Giardina     Tech Editor The Hollywood Reporter

Carolyn currently is the Tech Editor at The Hollywood Reporter and writes its Behind the Screen blog. Her credits as an editor, reporter or columnist include CinemaEditor, The IBC Daily and SMPTE Motion Imaging Journal. She’s also co-author of Exploring 3D: The New Grammar of Stereoscopic Filmmaking (Focal Press, 2012).

In 2015, Carolyn received American Cinema Editors’ Robert Wise Award, which recognizes a journalist for contributions to film editing. In 2011, she was presented the International Cinematographers Guild’s Technicolor William A. Fraker Award for journalistic contributions to cinematography.




With special thanks to ARRI Inc., Duarte High School Culinary Arts, Latino International Film Institute’s Cinema Project, Open Perspective Media, and West Hollywood Chamber of Commerce.